It’s the Ultimate Cattle Call!

Moo-la-palooza® is as much a part of the Wisconsin State Fair as cream puffs, blue-ribbon livestock and food on a stick. Every summer since 2003, fairgoers have packed the Cousins Subs Amphitheater to hear contestants from all over the Dairy State shout out their best “Mooooooooo!” to win $1,000, the coveted cow print coat and – here’s the best part – free Cousins Subs for a whole year!

In 2008, the Cousins Subs Moo Tour was added to the fun, with the Cousins Subs Moo Team searching the state for its best and brightest bovine bellowers. Moo Tour finalists and walk-up contestants then meet at Moo-la-palooza, where they go head to head (or should we say herd to herd?) for the big prize!

Cousins Subs donates $1 for each Moo Tour moo and $20 for each Moo-la-palooza moo to area 4-H programs. Since its start, the contest has raised more than $13,000 for the Wisconsin 4-H Foundation and 4-H youth programs throughout the state.